A newcomer to the digital space, the challenge for Springer Interiors was to showcase a selection of designer furniture to a more upmarket demographic. Opting to move away from their original brand, ‘Yorkshire Discount Furniture’, it was important that the new logo, website and all accompanying assets reflected the transition to a contemporary brand accordingly.
A newcomer to the online market, the challenge for Springer Interiors was to showcase a selection of designer furniture to a more upmarket demographic. Opting to move away from their original brand ‘Yorkshire Discount Furniture’ and into a contemporary brand offering high quality furnishings, it was important that the logo and website reflected this accordingly.
